How is Digital usage beneficial for Real Estate Marketing Companies, India

31% of home buyers belong to generation Y who are extremely internet savvy. This single fact is drawing the Real Estate marketers to make the most out of Digitalisation. Online marketing has turned fascinating for realtors and Real Estate companies all over the world. Online ads and social media promotion are becoming favourite business generators for realtors. 

92% consumers make the use of online search for their home-related searches and queries

- 69% home buyers who take action on a real estate website start by typing a local term in popular search engines.

- In the year 2014, online expenditure on advertisements of the real estate industry is set to touch approximately $16 billion, i.e. 210% increase since 2009.

- The real estate industry now devotes 56% of its entire ad expenditure on online advertising.

Nowadays Real Estate Digital Agencies in India have realized the advantages of online marketing on the business. Therefore they are allocating funds for it. But small & medium agencies still have a hard time trying to figure out how to market real estate services online for gaining best results.

Best online marketing platforms

The list of online marketing platforms is lengthy enough but just few dominate the psyche of web users. For marketing your real estate business online, it is vital to concentrate on those platforms in particular. The most critical online marketing platforms are followings:

Facebook:  Developing an SEO optimized Facebook business page for your real estate agency is a must do. Ad manager is used in order to run effective promotional campaigns. Sharing images, promotional videos, company milestones, blog posts, and special events in order to reach wider audience is utmost necessary.

Twitter:  Connect with your property buyers with twitter posts that limits to 140 characters.  Industry influencers and other home service providers can also be connected through it. For building profile, company specific information, high resolution hero image and attractive profile image have to be put up. 

 Google+:  If optimized correctly Google+ catches attention as it is a Google profile.  You can even initiate community discussions through this platform by Google.

Pinterest:  Visually vibrant platforms help in creating interest focused boards. Using this platforn distinctive board for properties on sale, rent, and inspiration can be created.

YouTube and Vine: Nowadays real estate digital agencies use camera drones to capture full property view in order to simplify property searchers with exact details. Such videos can be shared on YouTube.